America’s love for the motorcycle began in 1900 when bicycle racer George Hendee and engineering wizard Carl Oscar Hedstrom unveiled their first creation, the 1901 Single. The trade name chosen for their innovative machine would signify “a wholly American product in pioneering tradition”. The name was Indian.

America’s First Motorcycle was back in production in Kings Mountain North Carolina, with the all new Indian Chief.

Working closely with the owner and management team, our remit was to create a comprehensive corporate identity programme which would seek to define the brand's DNA and outline its implementation - from the exquisite detailing of the Indian Chief motorcycle through to the design and branding of the flagship store. A set of brand guidelines were also produced to assist staff and suppliers in the rollout of the Indian brand across a rapidly expanding dealer network.

Paper Creatures Theatre is a new London-based theatre company exploring the simple, compelling and bold stories that hold up a mirror to the Millennial generation. 

Our brief was to create a distinctive identity that reflected the ethos of the company's founders who aim to project a modern and forward-thinking approach to the creation of exciting contemporary theatre.

The Table Tennis Association of Wales (Welsh: Cymdeithas Tenis Bwrdd Cymru) (TTAW) (founded 1921) is the national governing body of table tennis in Wales. It is affiliated to the International Table Tennis Federation (ITTF) and the European Table Tennis Union.

Our brief was to create a elegant, contemporary update of Table Tennis Wales current identity utilising the iconic red dragon as a key element of the logotype. The new identity is currently being implemented across all printed and digital applications.

Throughout its rich history, a reputation for design and craftsmanship has made the iconic Chris-Craft brand the favourite of discerning boaters around the world. Chris-Craft now extends its design ethos to its apparel range, drawing upon its rich heritage and authentic ties to the water.

"A Day on the Water" is a complete collection of premium apparel that is designed to meet a man's clothing needs, both on and off the water, in authentic Chris-Craft style.

Our work focused on the development of a set of style guidelines featuring branded logos and graphics for the clothing range along with supporting marketing and sales literature, packaging, exhibition stands and a dedicated e-commerce website.

St Leonards is the second restaurant from Jackson Boxer and Andrew Clarke, following on from the success of their Brunswick House venture.

The restaurant is centred around a raw bar and a long-fired hearth. The site also takes inspiration from the street, on which stands St Leonard’s Church, and its French namesake, Saint Leonard of Noblac, who became a hermit in the forests of western France.

We were briefed to create visual identity for the branding whose calligraphic style should embody an elegant simplicity and pay homage to the name’s historical origins.

Dilliwale is an exciting new food retail brand which reflects the buzz and genuine tastes of Delhi through its delicious range of vegetarian, vegan and meat alternative dishes.

The brief was to create a logo and brand identity for Dilliwale Indian Street Food. The name means `food from Delhi' and this would reflect the dishes on the menu and the overall theme for the brand story.

The overall look and feel for the brand needed to be accessible, colourful and reflect the Indian culture in all its glory with the use of strong vibrant colour and graphic imagery as an important part of the visual branding which would be reflected over a variety of applications.

Motoreasy is the home of car maintenance and ownership; everything from warranty cover to independently-approved nationwide servicing, repairs and MOTs - all in one place online.

With the simple aim of saving money and removing the stress and hassle of running a car, users automatically receive MOT, tax and annual service reminders, as well as MOT history, recall notifications and live valuations. Service history will also be automatically updated if available, or users can upload it to their own easy-to-use, secure account area.

The brief was to create a distinctive and approachable brand identity which reflected the company's ethos of delivering their customers with the hassle-free solution to car maintenance.

Florio Bilinski design and build exceptional properties.They create bespoke residential developments for people who want something uniquely different. Something exclusive to reflect their lifestyle and status.

Using the highest quality materials and the finest craftsmanship their portfolio of properties has been created to bring the very best of intelligent contemporary design to their most discerning international clients.

Working with Paul Clarke of Redbird Design, we were tasked with creating a distinctive corporate identity which reflected the unique Florio Blinski design signature along with a series of sales and marketing brochures, an email and press advertising campaign and the corporate website.

Chris-Craft is a truly American story. Born in 1874, it came of age at a time that defined the notion of American ingenuity. While Henry Ford was creating the first motorcars, his watercraft counterpart, Chris Smith, was developing the very first engine-propelled boats and skiffs. Throughout its rich history, a reputation for quality and style have made it the favourite of presidents, celebrities and icons of American affluence - names like Roosevelt, Kennedy, Vanderbilt, Morgan, Ford, Sinatra, and Hepburn.

Our work with Chris-Craft dates back to 2001 following its acquisition by Stellican.

The brief was simple, to help reposition Chris-Craft as a premium quality boatbuilder, recapturing the brand's quintessential style and reputation for exquisite craftsmanship and technical excellence.

Our ongoing work has focused on the creation of brand identity guidelines for product manuals, brochures, exhibitions, dealer branding, press advertising and websites.

Virtu Academy is a professional bespoke football academy which was established with the sole aim of creating the best environment where young children, can learn and develop their football skills both from a physical and technical point of view.

Grafico were appointed to create a brand identity which reflected the ethos of the company’s founders and would appeal to their target audience.

Roman Bilinski is a 14 year old racing driver who currently races in the Ginetta Juniors Winter Series. In his first season he achieved Rookie 1st Place. He originally began racing karts and won the 2018 Rissington Championship and The Nigel Mansell `Most Promising Driver' trophy. 

Grafico were commissioned to create an identity for Romski Racing across branded marketing materials, media pack, website, vehicle liveries and racing apparel.

SPS Technology are the creators of SPS (Sandwich Plate System) which  is a composite material comprising of two metal plates bonded with a polyurethane elastomer core and is an excellent alternative to both stiffened steel and reinforced concrete, delivering high stiffness to weight ratio, simpler fabrication, improved performance and increased safety. SPS structures such as ships, bridges, sport stadiums, floor systems and blast walls can be designed and produced using industry standard techniques.

The brief was to create a distinctive identity for SPS Technology enabling them to spearhead a series of marketing initiatives following the company’s rebranding exercise.

HMS is the leading turnkey provider of engineering, fabrication and repair services to the marine, civil engineering and waste management sectors.

As an independent family run business, HMS remains true to its founding principles and aims and is a knowledgeable engineering service provider trusted to deliver projects and packages for the full life-cycle of valuable afloat and civil infrastructure assets.

Our brief was to create an identity that reflected Hythe’s many years of experience in international marine and civil engineering sectors combining traditional craftsmanship with cutting edge engineering attaining the highest standards at all times both on & offsite.

Comma Oil & Chemicals Ltd is a world class manufacturer and supplier of automotive lubricants, chemicals and ancillaries. Comma branded vehicle-specific and manufacturer-approved products for passenger vehicles, light commercial and heavy goods vehicles are distributed in over 40 global markets.

Working alongside Netro42, our recent project has focused on the implementation of the new brand identity across all websites and the design of new product packaging for their oils and lubricants ranges.

Unlike many consulting firms, Partners in Performance doesn’t just solve single problems or create one-time improvements – they drive permanent transformations. Over and over again, delivering game-changing results for their clients. They are primarily known for the speed in which they are able to implement and the large-scale results they achieve. 

Grafico were commissioned to brand PIPware Capital, their custom-built software suite which combined with in-person coaching from their consultants, helps their clients to drive value and unleash the potential of their capital portfolio, projects, and people.

Aspex Group provide a wide range of commercial, architectural and interior design services with team of experienced individuals drawn from various disciplines providing clients with innovative design, interior, construction and consultancy services for commercial, retail, educational, public and office environments.

Our brief was to create a distinctive brand identity that reflected their design ethos and disciplines and also reflected the diversity of the clients and sectors they have worked with.

Room Ten are exclusive British tailors creating bespoke and made to measure suits for men and women. The first store was opened in Farnham, Surrey, in 2008 and the business expanded to Savile Row, London in 2010 and then on to Lombard Street in The City in 2015.

Our work has focused on the application of the new brand identity across print, packaging, marketing collateral and digital media.

Jeff Sillett was born and educated in South London at the local grammar school in Kennington. A career in football eluded Jeff despite a spell at West Ham United, and being chosen for the England under 18 squad.

Careers in banking and IT have allowed Jeff to travel the world, but his early days in South London are the backdrop for his first book featuring Bubbles, a London black cab driver, and his rocky road to wealth.

Grafico were briefed to create a film noir graphic style for the covers of his novels.

Trueskin provide skincare products and treatments suitable for every skin type and condition and are committed to providing advanced, accessible skincare regime to everyone. 

With clinics and medispas across London and the South East, Trueskin offer a full range of Spa, Everyday Beauty and Advanced treatments whether customers are looking for some ‘me’ time or effective solutions for skin concerns such as acne, lines & wrinkles, cellulite, tattoos and pigmentation.

Our brief was to develop the Trueskin brand to encompass the recently opened Medispa at Bluewater which provides a full range of spa treatments following the success of the skin clinics. The branding project covered the design and fit-out of the medispas and related marketing and sales literature, promotional campaigns, press ads, digital marketing and website design.

AlchemyLive specialise in creating the ultimate experience with events at Buckingham Palace, major West End venues and exciting product launches. In the past year their event specialists have orchestrated over 150 large events (that’s  total of 44,200 clients!). The combination of seasoned professionals and unbridled creativity has been the perfect recipe for some truly spectacular results.

Grafico worked with Redbird to create a distinctive brand identity that would reflect the company’s unique ability to undertake extremely complex and challenging projects and deliver them with flair and effortless precision.

Luxur Media specialise in digital media and marketing solutions for artists and businesses within the music industry.

Grafico were appointed and briefed to create a brand identity and its application which included stationery, office signage, marketing materials, website and promotional apparel.

Boyds delivers quality food and service within the opulent surroundings of 8 Northumberland Avenue. It pays homage to its Victorian heritage, but manages to present itself as lively cocktail bar with a glamorous lounge and relaxed modern restaurant.

Our brief, working closely with Paul Clarke of Redbird Design, was to create a distinctive brand identity that would reflect the history of the dramatic architectural surroundings and also evoke a stylish and contemporary image. 

The identity was reflected within the newly refurbished bar and restaurant areas and across all printed collateral from stationery, menus, press advertisements and the design of the website.

Palmetto Global Holdings LLC, (‘Palmetto Group’), is an international development firm that finances, owns and operates clean energy projects for both residential and commercial clients. Palmetto’s mission is to drive clean energy towards a subsidy-free and economical solution for everyone. with the ultimate aim of taking Palmetto a leading development and finance company with a single emphasis on mitigating climate change and promoting solar as the viable clean energy option. 

We were originally commissioned to produce a series of monthly special reports on the progress of clean energy and have since been helping to develop the branding across all print and digital communications.

HATS is a leading provider of healthcare transport services delivering high quality, care focused Patient Transport Services and Home to School transport for children with Special Educational Needs and Disabilities. With a fleet of over 800 vehicles HATS support our NHS, CCGS, Mental Health Trusts, Local Authorities and private sector bodies.

Our brief was to create a new brand identity that reflected the company’s growing reputation for professionalism and service excellence. This was supported by the roll out of a comprehensive identity programme.

The brief was to create a fun and witty identity for a small business who specialised in creating beautifully crafted bespoke dog collars. We were also tasked with the process of name generation and developing an identity that reflected the individuality of the product.

Getti Restaurants are part of the Metropolitan Restaurants Group owned by Stefano Fraquelli and are situated in two excellent West End locations, Jermyn Street and Marylebone High Street. 

Getti encapsulates the flavours and essence of regional Italian cuisine, as well as the spirit and spontaneity of Italian lifestyle.With a fresh design scheme, dominated by strong blue and white interiors, Getti’s ambience recreates the feeling of the beautiful areas surrounding Lake Como - to which the Fraquelli family origins can be traced – and radiates the sunshine of the Mediterranean, the primary source of the simple and fresh ingredients of Getti’s cooking.

Our ongoing work has focused on the development of the Getti brand across the design of the restaurants, menus, packaging, marketing and promotional campaigns, newsletters and website design.

Ritchie Brickwork specialise in natural stone, brickwork and hard landscaping for projects ranging from extensions and patios through to walling and driveways. 

Our brief was to create a distinctive identity that reflected the nature of their work and could also help to position them at the premium end of the market.

The Apartment Service has been in the business of serviced apartments since 1981 and is the largest European serviced apartment company, with a current network of over seven hundred locations worldwide. Headed by founder Charles McCrow, named the ‘most influential person’ in the serviced apartment sector in the UK by TTG Business. The company has continued to grow, and is committed to ensuring every customer receives excellent service. 

Our work with client began in 2011 which celebrated their 30th year in the business. Our work involved the creation of various marketing initiatives and advertising campaigns to mark this key milestone and focus on the company's next chapter of developing and growing their business into new territories.
 

Giambrone is an international law firm with offices in London, Rome, Milan, Sardinia, Palermo, Munich, Tunisia, Barcelona, Palma de Mallorca and Glasgow.

The company’s client-focused approach enables their lawyers to build close lasting relationships with clients, anticipating and addressing their needs and delivering pragmatic solutions. Their multi-lingual, multi-specialist lawyers together with their reach across Europe makes them ideally positioned to assist individuals and businesses with complex cross-border issues.

Grafico were appointed to assist with the creation of various marketing collateral and helping to develop the Giambrone brand.

ProSkin is one of the fastest growing clinic chains in the UK, offering a full range of advanced skincare treatments, providing unbeatable value and results. 

ProSkin employ the best therapists and use state of-the-art equipment for all their treatments, including: Acne, Lines & Wrinkles, Hair Removal, Tattoo Removal, Sun Damaged Skin, Anti Ageing, Pigmentation/ Age Spots, Thread Veins, Stretch Marks and Cellulite.

Our work focused on developing the ProSkin brand to encompass new independent retail sites in Liverpool Street, Welbeck Street and Shepherds Bush. The brief was to build a strong brand identity through the design of their clinics and related print, point-of-sale materials, advertising, website and digital marketing.

We were briefed to develop a new branding concept for 8 Northumberland Avenue which is renowned for its mix of beautiful Victorian interior and inspiring use of event technologies. With an excellent central London location very close to Trafalgar Square, the venue has a rich history dating back to 1887 and provides a unique setting for a variety of special occasion events from large awards dinners to high tech conferences and luxurious receptions to successful exhibitions, for up to 1000 guests.

Attilio Caffè are specialists in the repair and servicing of coffee machines and are now also expanding to provide their customers with their own brand of premium coffee products.

Our brief was to create a memorable brand identity which typified the company's Italian roots and their passion for creating the perfect coffee.

Described as "the next stage in the evolution of the serviced apartment sector", the TAS Alliance is designed to bring together "the best independently-owned and operated serviced apartments into a global network under a single representation, distribution, sales and marketing solution all powered by a common technology platform.

Our brief was to create an identity for the TAS Alliance and develop a set of design templates for all related marketing communications along with a targeted email/press advertising campaign and website.

Roomspace is part of the TAS Alliance of independently-owned serviced apartments, and is located across London, Madrid and Lisbon. Started in 1995, they are UK’s longest established corporate housing provider with an excellent track record for providing the lowest possible rates in prime locations in their 450 fully-furnished apartments which provide a flexible alternative to hotels for business or pleasure.

Our brief was to create an identity for Roomspace and develop a set of design templates for all related marketing communications along with a targeted email/press advertising campaign and website.

Restrata is a global leader in the provision of Systems Integration, Managed Solutions, Consulting, Project Management and Training & Development Services.

The company specialises in the implementation and operation of cutting-edge security, safety and technology solutions; enabling major organisational transformation through training, human resource development and knowledge transfer and the maintenance of legacy systems in complex environments worldwide.

Our work included the creation of the corporate identity and design guidelines for all related marketing literature and websites.

Established in 1997, New Car Net began life as the UK's first consumer car comparison website and claimed a string of awards during its first few months online. As the site grew to include more and more editorial, a series of content syndication deals – with the likes of Yahoo!, MSN, Time Online and Virgin Media – saw New Car Net rise to become the leading supplier of automotive content in the UK.

Our brief was to develop a new identity that would reflect the updated digital offerings and position the brand as a key player within the motoring news sector.

Assaggetti, is the latest brand to be launched by Metropolitan Restaurants. The concept is based on Italian small plates for sharing which follows the simple philosophy of light bites without compromising on taste. This is food to love, to share, to talk about.

Our work involved the creation of the brand identity and its implementation on the exterior and interior aspects of the restaurant working in conjunction with Rory Cashin Design.

The project also included the design of all related print applications of the brand from menus, posters, promotional campaigns, packaging advertising and website.

The logo is the visual representation of a company or a brand’s values and is the first thing that a potential customer will see. It's first impression will set the tone for the business as a whole and its design and execution are extremely important. 

A well crafted logo should be simple, distinctive, timeless, versatile and appropriate. It should communicate the business's personality and core values allowing customers to engage with it.This is as equally important for start ups as it is for existing businesses that may be considering a rebranding exercise. The logo is one of the most important assets of any business, and its value should never be underestimated.

Here are a few examples of logos we have created for some of our clients.

Netro42 is an independent London-based agency specialising in digital, design and branding. They combine creativity with technical expertise to deliver unique digital products which help drive customers brand and business forward.

Our brief was to create a new identity to reflect the agency's broader range of branding services to complement their existing skill set. This has been implemented on stationery, presentations, promotional items and website.