Dilliwale is an exciting new food retail brand which reflects the buzz and genuine tastes of Delhi through its delicious range of vegetarian, vegan and meat alternative dishes.
The brief was to create a logo and brand identity for Dilliwale Indian Street Food. The name means `food from Delhi' and this would reflect the dishes on the menu and the overall theme for the brand story.
The overall look and feel for the brand needed to be accessible, colourful and reflect the Indian culture in all its glory with the use of strong vibrant colour and graphic imagery as an important part of the visual branding which would be reflected over a variety of applications.